Online Spending Index

Black Friday/Cyber Monday spending and Q4 Data

The last eBillme Online Spending Index showed that Americans will spend 24% more online compared to Q3 2009. While this represents the first increase in spending since last year, it is an 18% decrease in the overall spending rate as compared to Q4 2008.

Consumers were also surveyed about projected holiday spending this year. 11% of respondents plan to do most of their holiday shopping on Cyber Monday, while 48% plan to avoid Black Friday shopping in favor of shopping online. And when it comes to how much consumers plan to spend this holiday season, 27 percent anticipate that they will spend more online this year for holiday gifts as compared to last year.

eBillme Q4 2009 Online Spending Index

Read more about this quarter and previous quarterly results

About the Index:

On a quarterly basis, eBillme fields a research study which produces a detailed analysis of consumer sentiment and expected consumer behavior. The studies, which are conducted by Javelin Strategy and Research, survey over 1500 respondents about their intent to make purchases over the coming quarter. Merchants use the data that the eBillme Index provides in planning, in recognizing opportunities for growth, as well as in benchmarking results post-quarter.