The Buyer Protection Program was launched in 2007. It was partially as a result of eBillme Research and focus group studies into why 74 Million Americans who are online, still don’t make purchases online. That study found that:
- Over 68 percent of credit card users and 67 percent of debit card users don’t even know their fraud liability when shopping online leading to a shocking trust gap and causing consumer hesitation at the checkout.
- 81 percent of credit and debit card users value fraud protection as the most important factor when selecting a payment option;
- 60 percent of credit card users and 56 percent of debit card users prefer guaranteed satisfaction; over 3 times more than rewards on their purchase.
The study also found that when given a secure cash-based payment alternative like eBillme, consumers will spend, on average, 13 percent more than credit card users, and 47 percent more than debit card users.
The significant numbers of consumers looking for a card-less buyer protection program convinced eBillme to add eBillme Buyer Protection to our service offerings. Get more information on: Best Price Guarantee, Fraud Protection and Satisfaction Guarantee.
